RightNow Delivers Next-Generation CRM Solution Tailored For Retailers

Bozeman, MONT. (May 8, 2007) — RightNow(R) Technologies (NASDAQ: RNOW) today announced the availability of RightNow Retail, a new offering that combines its next-generation customer relationship management (CRM) solution with its extensive experience working with many of the world's leading retailers including Cabela's, Drugstore.com, Hallmark.com, Sharper Image, Snapfish, The Right Start and Ulta.

The new offering is based on RightNow 8, the company's enterprise-class on demand solution for service, sales and marketing. RightNow Retail includes industry best practices that can help retailers improve conversion rates, increase customer loyalty and drive sales. It is also available under RightNow's software-as-a-service delivery model, which allows organizations to implement quickly, without having to make extensive investments in infrastructure.

"Discounts and deals may help drive shoppers online or into stores, but service is the only way to keep them coming back," said Greg Gianforte, CEO of RightNow. "The single most effective way to differentiate from the competition is through great customer experiences."

To drive conversion rates RightNow Retail helps retailers deliver tailored messages to the right shoppers at the right time. According to the recent Online Retail Report, 68 percent of consumers said they were compelled to browse a Web site after receiving an email from a retailer.* RightNow Retail is designed to provide thorough and accurate insight into every customer and every interaction, so tailored communications can drive sales and turn one-time customers into loyal repeat customers.

RightNow Retail also helps retailers improve customer loyalty by exceeding shopper's expectations through accurate and easy-to-access information. 42 percent of consumers said they want to be able to find the answers they need online by themselves.* With RightNow Retail, retailers can make it easy for shoppers to register products that they own, locate specific product information and move easily through the purchase process by presenting relevant, context-sensitive information and cross-sell offers during each step.