Eloqua Corporation Sees Surge in Demand for its Integrated Marketing Platform as Clients Shed Point Products for a Comprehensive Solution

Eloqua Corporation, the leading supplier of automated demand generation software for business-to-business marketers, today revealed third quarter results including new client wins, expanded business with existing customers, key additions to its management team, and the opening of its first international office. The company's significant third quarter growth comes as businesses shed silos of technology like email, web analytics and other point solutions for Eloqua's integrated enterprise-wide marketing platform.

"Executive management now holds marketers accountable for key metrics like revenue contribution, pipeline and ROI that are difficult to manage across point products," said Mark Organ, CEO and co-founder of Eloqua Corporation. "As a result, they need to integrate key marketing and sales functions across a common technology platform. Eloqua's customers value our comprehensive solution because it gives them control and visibility over the entire marketing process."

A privately held company, Eloqua provides demand generation solutions for businesses that expect measurable results from their marketing efforts. Eloqua's award-winning Conversion Suite(TM) automates and integrates workflow across key sales and marketing functions such as email, direct mail, website marketing and analytics, and sales force automation to drive demand and cultivate the prospect information needed for closing a sale. The net result is that Eloqua's on-demand solution improves the quality and quantity of sales leads, eliminating waste and accelerating the entire selling process.

Key Wins and Sales Momentum

Eloqua has added a host of new names to its growing client roster, including Knowlagent, LANDesk, Leading Residences of the World, NetSimplicity, The SAVO Group, Sourcefire, TriCipher and a leading technology and market research company. These companies are among Eloqua's seventy six client wins in the third quarter that contributed to a 90 percent growth in revenue bookings over the same period last year.

"In the past, NetSimplicity used a simple batch and blast email provider to reach our prospects but it didn't tell the whole story," said John Stockton, Director of Marketing of NetSimplicity. "When it came time to measure results, it was impossible to tie click-thru rates and email opens to sales revenue. Eloqua solves this problem by tracking our prospects' complete marketing activity history, including all email and web interaction from initial contact to close."

Growing Sales Leadership and International Presence

In the third quarter, Eloqua added significant depth to its management team by naming Jim Willis as senior vice president of business development and Keith Nealon, senior vice president of worldwide sales. These two technology industry veterans strengthen Eloqua's executive team as it responds to market demand and continues to expand. Both have excellent track records in accelerating software businesses from early stage to market leadership.

To address growing opportunities in international markets, Eloqua recently opened its London office. The new office, representing the company's first permanent presence outside of North America, will help Eloqua address the needs of its current global enterprise clients that are rolling out Eloqua's demand generation platform.

About Eloqua Corporation

Founded in 1999, Eloqua provides the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Unlike stand-alone email products, Eloqua's Conversion Suite combines email, direct mail, chat, and website analytics to drive the entire marketing process from contact to close, while making prospect interest and intent visible at every step. With market-leading technology backed by expert professional services, Eloqua automates best practices in demand generation for B2B marketers who need to produce a continuous flow of qualified leads for their sales force. Eloqua's customers include Sybase, Seagate, Nokia, JBoss, Administaff, Nuance and many other leading BtoB marketers. Eloqua Corporation is headquartered in Toronto with offices in Boston, San Francisco, Austin and London.

For more information, please visit www.eloqua.com or call 877.248.1650.