Conversion Suite Enterprise Edition

Conversion Suite Enterprise Edition (EE) leverages the power and flexibility of Eloqua’s award-winning Sales Cycle Acceleration platform and extends it, enabling truly integrated cross-department operations with marketing, inside and outside sales, business development, and lead generation. With Conversion Suite EE, sales and marketing processes and programs are optimized as a business ecosystem instead of one-off corporate functions driving efforts alone.

By digitizing multi-step, revenue-generation processes and integrating website activity with sales efforts, Conversion Suite EE radically accelerates the traditional sales cycle by catering to the needs and timeframe of the prospect. This eliminates wasted efforts across all departments and leads to higher returns and a streamlined marketing and sales process.

With Conversion Suite EE, it is simple to turn static CRM data into a goldmine of revenue opportunity. Conversion Suite EE enables real-time visibility into the entire sales and marketing process and transforms the sales cycle into a interactive flow of prospect and customer actions and patterns.

Conversion Suite EE is available now and ships with your specific application and departmental focus in mind.

Conversion Suite EE for Marketing

• Create and manage multiple marketing campaigns from a central collateral repository enabling one-to-one relationships between your sales reps and their prospects.
• Throttle and time campaigns in a structured manner in order to orchestrate their effect on human-dependent processes.
• Use call centers for campaign follow-up and turn interested visitors into leads.
• Automate the use of call centers for permission verification on an existing list.

Conversion Suite EE for Sales

• Quickly create and deploy web forms—for data capture, surveys, subscriptions, or referrals—deployable via website, eCollateral or Eloqua Hypersite.
• Increase the quality and quantity of new leads while reducing the effort of your sales team.
• Automate the real-time invitation of visitors at the best possible moment—when the prospect requests information.
• Create skills-based routing flows to ensure that the right sales person interacts with the right visitor at the right time, increasing results with minimal effort.
• Use management alerts to ensure that your inside sales operation is completely self-managing; be notified when it performs outside of preset thresholds.

Converstion Suite EE for Lead Generation

• Ensure opt-in permission for all your contacts using Conversion Suite EE’s intuitive architecture that verifies in a manner specific to the individual prospect.
• Build or extend your in-house lists cost-effectively—using list services, direct mail, Internet resources, and call centers—enabling the generation of marketing/sales assets quickly and at a low cost.
• Perform intelligent data manipulation and scrubbing to ensure that your house lists are kept in pristine shape.

Conversion Suite Enterprise Edition Features and Benefits