Website Profiling

Create and define website visitor profiles and see customizable reports on where on your site individual prospects and customers are visiting.

Advanced Visitor Profiling enables Eloqua Conversion Suite to provide your sales and marketing teams with detailed sales process information. By aggregating marketing information, website data, clickstream, and email data into a comprehensive CRM-driven profile, Eloqua is able to present your sales team with real-time insight into who and where the visitor is within the sales process.

By combining website metrics, detailed IP-based information, CRM data, and form submission information, Eloqua's industry leading web profiling technology gives you an accurate profile of who each web visitor is. This real-time profile provides business-critical customer information and enables real-time monitoring and interpretation of marketing effectiveness. This in turn creates a “living, breathing website” that engages visitors on a personal basis and improves your ability to sell.

Eloqua enables insights previously unavailable with generic, one-off tracking or web analytics solutions and enables real-time monitoring of all company/prospect or company/customer communications, including:

• All email marketing communications (and sequence)
• eCollateral sent
• Outlook® emails
• Email open activity
• Website visits (with full tracking analysis)
• Email click-through links
• Live interactions and invitations
• Form submittals
• Searches on Google, Lycos, MSN, Yahoo! and more.
• Online referrals
• Direct Mail campaigns
• Fax campaigns
• Voicemail campaigns
• and much more...

When armed with this rich prospect information, your sales team is able to approach the most interested prospects at the right time, with the message that is most interesting to them. Whether your marketing communications are done through Eloqua, in-house, or through an agency, you can integrate data from all channels into a comprehensive view of each sales prospect in order to have an end-to-end view of their interest and communication history.