Program Builder Enterprise Edition

Successful sales and marketing executives know that multi-touch campaigns that span different media types—such as direct mail, email, voicemail, and the web—are the most successful. The challenge is that complex, multi-touch processes are extremely difficult—or even impossible—to track and manage.

Eloqua lets you overcome these challenges with a revolutionary approach to sales and marketing process and program automation. With Conversion Suite’s Program Builder, you are in control.

• Multi-step planning, management and automation across multiple sales and marketing processes and programs: email, web, voice mail, fax, direct mail and more.
• Simple graphical user interface for easy creation and real-time modification of all sales and marketing process steps and conditions.
• Unique semi-automation of action steps allow your lead generation and sales professionals to throttle the workflow.

Program Builder enables specification what actions and processes need to be automated. Based on customizable rules and permissions, your sales and marketing teams can now leverage technology to shorten the sales cycle. Experience how easy it is to use Conversion Suite’s Program Builder to automate:

• Sending a piece of eCollateral.
• Sending of an email marketing campaign.
• Sending a fax.
• Leaving a voice mail.
• Sending an automated "guided" voice mail.
• Sending a piece of direct mail.
• Creating a personalized URL (www.myacme.com/johnsmith).
• Allocating ownership of a lead (manually, or by a standard rule).
• Just about any step that you can draw in a flow chart.