Our customers are demanding speed and quality at every touch point including sales, service and marketing. The ongoing crisis mode of delivering superior service within increasingly shrinking time frames is damaging organizations infrastructures and by extension, their competitiveness. This manifests itself through poor customer service, inferior products and organizations overall value propositions. The prevalence of time constraints in corporate America is so great that it has been termed a time famine as early as 2002 by Leslie Perlow, a professor in the Organizational Behavior unit at Harvard Business School. Unfortunately, this time famine affecting the quality of customer experiences across all touch points is here to stay.