Site Conversion

Capture leads from the place your Marketing Department is driving the most traffic—your website.

Site Conversion transforms your website into a valuable and constant source of qualified leads. With full integration into Eloqua Conversion Suite, Site Conversion enables intelligent proactive and reactive chat, allowing your sales team to understand the visitors on your website, use configurable business rules to determine who is a qualified prospect, and then invite them - in real-time - into a sales interaction.

Site Conversion enables Sales and Lead Generation Professionals to reach prospects on their own turf and start the sales process proactively and interactively.

• See website visitors enter your website and get notified based on pre-defined rules and actions.
• Add interactivity and immediacy to the sales process by providing prospects the information they want, when they want it.
• Allow prospects to request more information and start an interactive session right from your website.
• Reduce the amount of cold-calling and leverage marketing dollars being used to drive traffic and leads to your website. Engage qualified prospects in real-time.

By focusing on prospects who are already interested in your solution, your inside sales team becomes significantly more effective than it would be using techniques such as cold-calling. And with dynamic, intelligent Proactive and Reactive Chat as standard components, inviting or responding to prospectsí inbound requests is simple and easy. And with Site Conversionís call-center strength, skills-based Queue Routing, detailed control of which sales reps or support personnel will receive which leads or help requests is a simple mouse-click to define.

Eloqua Site Conversion Features and Benefits