Dear Friend,
Are you reaching your goals? What can you do better? In this issue we focus on your business objective and the impact of a CRM solution.
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| Business Goal: Increase Revenue |
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Based on a recent survey of more than 1,300 sales organizations, increasing revenue is the current number one business goal. The global business downturn over the past few years has focused today's sales organizations back to the business basics - it's now all about selling more. |
| Business Goal: Reduce Sales Cycle |
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Fact: Sales cycles are getting longer. A recent independent survey indicated that more competition, increased complexity in buying processes, and higher buyer workloads were all significantly contributing to stretching out the time it takes for companies to close. A longer sales cycle increases your cost of sale, decreases your win rate, and reduces your margins. |
| Mapping the Road to Lifelong Customer Loyalty |
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An Eastern Pennsylvania auto dealership group recently implemented a service reminder program for its car buyers and saw it grow to average 50 percent per campaign, meaning 50 percent of mailings resulted in some type of customer action. The industry average response rate on direct mail is comparatively much lower -- 3 percent to 5 percent . |
Case Study |
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"Verifications' reputation is founded on the quality and timeliness of
our services. Because we are ISO certified, its critical that we have a
tight handle on all of our business practices. This makes us the best at
what we do. Salesnet helps us be even better. It gives our salespeople
the tools they need to sell more effectively so that we continue to be
on top of our game". |
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| Quick Links... |
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"If we did all the things we are capable of doing, we would literally astound ourselves"
Thomas Edison
(1847-1931)