Ensuring a Successful Sales Organization, Aligning Sales Methodology and Technology:

This paper will provide guidelines for choosing SFA systems, describe how a sales process can improve input, and suggest implementation approaches to accelerate the acceptance and benefits of SFA.

Companies spend staggering investments to make and keep their offerings competitive. Since the mid 90’s, major expenditures have been made in CRM (Customer Relationship Management), often with mixed results. CRM gained quick acceptance and was viewed by some organizations as a way to introduce sanity and structure into sales and tactical marketing.
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What are your areas of interest:

Customer Relationship/Experience Management

Sales Force Automation

Marketing Automation

Customer Service/Support Automation